These days, it can feel like there are endless bloggers writing about all kinds of things! Bloggers making a living just from blogging and sharing.
But what about makers and product-based businesses? What's the value of a blog when you're not necessarily a lifestyle brand or writer?
1. Blogging adds a huge amount of SEO value to your website
Let's start with the most commercial hard-hitting fact: having a blog allows you to create content that targets search terms your customers are likely to be searching for in a wider context than just buying products.
It also means you have fresh content, which is a feature Google and other search engines will look for when they're scanning your page. Fresh content means you're likely to appear higher up search results (even if the result doesn't direct the customer to the new post or page). A great way to keep up to date without constantly adding new products!
2. A blog can add background, story and personality
What you write about is up to you. It doesn't have to be hugely personal or include photos of your children. But adding behind-the-scenes posts and sharing tips can really help to give customers more context about you as a brand.
More and more, consumers are looking for connection: they want to know who they're buying from. Writing blog posts gives you the opportunity to write with more personality, even if the post itself is just an update or list of tips!
3. Provide great content through a blog
Yes, tell your story and throw in some behind-the-scenes stories about your products and how you make them. That's blogging gold all by itself!
But you can also upgrade your blog to include content that customers will find useful, whether it's tips on how to look after your jewellery or free downloadables in your area of expertise. This kind of (free) content can bring in a broader spectrum of customers and increase traffic to your page. If it's easy to share, even better!
Sell your products
Blog posts about upcoming discounts, product features, and product launches can all be featured in blog posts, which can add great content and SEO value to your website and your brand. Weaving this in to other content can really pay off as well.
Over to you!
Starting a blog can be a commitment, but if it feels like something you'd enjoy sharing, it can add so much value to your shop and product-based business.
And if you need help, check out our workshops. We'll make tailored suggestions on what to write about, and we'll help you to get the blog posts written!