Christmas in July: Love it or loathe it?

Business owners can be split into two groups: those who jump right into Christmas in July, and those who resist it!

Okay, it's probably not as polarised as that, but I know there will be plenty who have immediately skipped this blog based on the subject...!

There isn't really a month of the year when we don't talk about Christmas at least a little bit. And by the end of May, we've usually done one or two Christmas shoots. Thankfully, we have a great selection of very realistic Christmas trees, lights and set-ups that make it easy.

Why bother with Christmas in July?

The concept of Christmas in July really comes from the press. This is the time of year when long-lead magazines (and now digital publishers) plan their gift guides and Christmas content, so of course retailers started putting together events to show off their best stuff.

It's also around the middle of buying season for small to medium retailers, so if you're wholesaling, you'll want to grab their attention, too.

What about you?


You don't have to put on a big exhibition, but getting a few product images shot in a festive style can help you gather attention from press, influencers and retailers.

Book a festive photoshoot now >>>

How to use your Christmas in July content

Once you've got an idea of your product range for Christmas, and maybe a photo or two, it's time to start using them effectively.

Start by sending them to marketplaces you sell on - notonthehighstreet and Etsy being great examples of creative spaces that thrive on knowing what they can work into their own marketing.

Then the brave bit: research some press contacts and influencers who might be interested in your products. Send them a lovely email with your lovely images - you might even offer to send them a sample in the post.

Be patient and resilient with this bit. You probably won't get responses from every person you email, but know that it's worth doing anyway.

And then there's the smug bit: you can start preparing and scheduling your own marketing because you already have the content available! Plan an early bird special for October, or put together emails, blogs and social media posts in plenty of time. Dreamy!

2020 Trends: How to use trends in your product design

Using trends to your advantage can really help to boost your brand awareness and customer appeal. But, like us, you might be reluctant to jump on a bandwagon simply because it's "what everyone else is doing".

It can also be a bit of a pain in the bum to even know what's going on and what customers are looking for! Are there any trends out there that you even like?!

This summer, we've teamed up with Joanne Griffin at Arnold and Bird to give you a discount on her product trends guides.

Joanne and I go way back to Notonthehighstreet, where we worked together on all sorts of things - not least their own trends guide. With many years of experience and buckets of passion for small business, Joanne is the best person I know to ask about what's going on!

Get 20% off trend guides

From just £35 normally (that's just £28 for you), these trends guide are divided into product and industry categories, so you can read the most relevant to you.

Use code JENNY for 20% off >>>

*We receive a commission when you use this code

Need a boost to get going for Christmas? Here's a sneak peek of our inspiration guides

Next week, we'll be sending out our Christmas photography trends guide to all our newsletter subscribers, as well as launching our brand new Christmas mock-ups and stock photography.

Update: It's live! Subscribe via the button below and receive the download within 24 hours.

In the meantime, we thought you might like to see some sneak peeks of the Pinterest boards we've been creating to get in the flow of Christmas 2017!

Nomad Christmas Trend

A Nomadic Christmas

Pattern, natural materials, and travel-inspired textures

Winter Garden Trend 2017

Winter Garden Trend

Deep jewel tones, full of luxury

Indulgent Christmas Trend 2017

Indulgent inspiration

Bright, full images that catch the eye!

Night Sky Trend

Night Sky

Dark indigo and black, with a sprinkling of stars

Scandinavian Christmas Trend 2017

Scandinavian Ice

The new way to incorporate Scandi into your Christmas look

Don't forget to sign up to get the full trend report next week!

And if you need anything in the meantime, or you'd like to book a photoshoot, please get in touch. We're here to help!