Using trends to your advantage can really help to boost your brand awareness and customer appeal. But, like us, you might be reluctant to jump on a bandwagon simply because it's "what everyone else is doing".
It can also be a bit of a pain in the bum to even know what's going on and what customers are looking for! Are there any trends out there that you even like?!
This summer, we've teamed up with Joanne Griffin at Arnold and Bird to give you a discount on her product trends guides.
Joanne and I go way back to Notonthehighstreet, where we worked together on all sorts of things - not least their own trends guide. With many years of experience and buckets of passion for small business, Joanne is the best person I know to ask about what's going on!
Get 20% off trend guides
From just £35 normally (that's just £28 for you), these trends guide are divided into product and industry categories, so you can read the most relevant to you.
Use code JENNY for 20% off >>>
*We receive a commission when you use this code