2020 Trends: How to use trends in your product design

Using trends to your advantage can really help to boost your brand awareness and customer appeal. But, like us, you might be reluctant to jump on a bandwagon simply because it's "what everyone else is doing".

It can also be a bit of a pain in the bum to even know what's going on and what customers are looking for! Are there any trends out there that you even like?!

This summer, we've teamed up with Joanne Griffin at Arnold and Bird to give you a discount on her product trends guides.

Joanne and I go way back to Notonthehighstreet, where we worked together on all sorts of things - not least their own trends guide. With many years of experience and buckets of passion for small business, Joanne is the best person I know to ask about what's going on!

Get 20% off trend guides

From just £35 normally (that's just £28 for you), these trends guide are divided into product and industry categories, so you can read the most relevant to you.

Use code JENNY for 20% off >>>

*We receive a commission when you use this code

Need a boost to get going for Christmas? Here's a sneak peek of our inspiration guides

Next week, we'll be sending out our Christmas photography trends guide to all our newsletter subscribers, as well as launching our brand new Christmas mock-ups and stock photography.

Update: It's live! Subscribe via the button below and receive the download within 24 hours.

In the meantime, we thought you might like to see some sneak peeks of the Pinterest boards we've been creating to get in the flow of Christmas 2017!

Nomad Christmas Trend

A Nomadic Christmas

Pattern, natural materials, and travel-inspired textures

Winter Garden Trend 2017

Winter Garden Trend

Deep jewel tones, full of luxury

Indulgent Christmas Trend 2017

Indulgent inspiration

Bright, full images that catch the eye!

Night Sky Trend

Night Sky

Dark indigo and black, with a sprinkling of stars

Scandinavian Christmas Trend 2017

Scandinavian Ice

The new way to incorporate Scandi into your Christmas look

Don't forget to sign up to get the full trend report next week!

And if you need anything in the meantime, or you'd like to book a photoshoot, please get in touch. We're here to help!