With over 10 years working with small businesses, I thought I’d share some of my top tips to help you get your shop ready for Valentine’s Day.
Coming straight out of Christmas, into January, and finding you’re suddenly a couple of weeks from Valentine’s Day, is enough to knock any small business owner off their feet!
So make a cuppa, and check these simple steps off your list.
1. Use relevant wording
Add 'Valentine's Day', 'romantic gift', 'for her', and 'for him' to relevant listings in the titles and/or key terms and tags. This makes it easier for customers looking for inspiration to find you. A simple step, easily missed.
2. Add seasonal imagery
We're visual creatures, and photos are powerful. Having a romantic setting or strongly suggesting the intended recipient through styling can help customers to make the connection between your product and what they're looking for.
No time for new photos? Grab a mock up for cards and prints.
3. Make a statement on your homepage and shopfronts
Feature your key seasonal pieces on your website's homepage with a lovely banner or collection. Don't forget to update your Etsy shopfront and Facebook banner, too.
4. Set your tone
Not everyone celebrates Valentine's Day in the same way, so have a think about what it means to you - and your customers. Are you soppy, sarcastic or subtle? Build your tone into products, listings and marketing content.
5. Share stories
Keep an eye out for romantic stories in the news, from your customers, or even on sites like Humans of New York. Pick a few that speak to you (and fit with your tone), and share them on social media or in a blog post or newsletter.
6. Don't forget mates
In recent years, Galentines and Palentines have become just as much a part of February as romantic partners. Help your customers celebrate friends in their own unique way with tailored product options or gift ideas.
From all of us at Copper Boom Studio, we wish you a positive and prosperous start to the year!