Words mean a lot, especially online. Writing in itself is a skill, but to accommodate the requirements of search engines and make sure words look good to people and computers - that's a whole other level! We offer bespoke copywriting services for brand and product that will get you feeling confident, and get your products found.


Jenny Pace: writer

In 2008, I graduated from the University of Leeds with a degree in Creative Writing. There aren't many of those around these days, and I certainly value the three years I had playing around with language and learning how to craft great sentences, phrases, and poems.

Skip ahead, and I now have that same degree plus ten years of writing professionally. I specialised in ecommerce while working at, and I'm always updating my knowledge of search engine best practice.

I love to get stuck into your story, and the story behind each product. I have a love for words, but it's more than that: a love for great creative work.


The best copy for your products

Great product copy helps you to get found on Google, on marketplaces and on social media. It also reassures customers that they're buying just the right thing for them.

All the descriptions we create are bespoke. We don't advise copy and paste, and we don't do it. If you're sending us one product to go on three different websites, we recommend three unique descriptions, and we'll create just that.

Sometimes, we ask tricky questions about products and their positioning so that we can get really clear on how to present your creations. We work with you to get down to the truth of it, which many clients say helps them with all kinds of marketing.

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Education and workshops

Looking for help learning about product descriptions so that you can do them better yourself? Perhaps you'd like us to help train your team? We run workshops to share our wisdom on creating strong product content, and we can run off-the-shelf training for you and/or your team, remotely or in person.

If you'd like to explore running a workshop with you, near you or for you, please get in touch.


Book our copywriting services

I love to meet new clients, and all the words come easier when we're a good fit! If you're a small creative business with gorgeous products, I'd love to hear more about what you need, so please get in touch.

Bundles of 10 product descriptions start at £250 (dependent on platform/length), and single products start at £35.

Bespoke copywriting is also available, which includes blog writing, about pages, printed materials, and more.